We've seen the future and it's plant-based

At Alpro we're pioneers of plant-based goodness. We’re mixing it up with alternatives that are ohhhh so delish and calling out to all you amazing Aussies to take a (tasty) pledge to plant-based!

We've seen the future and it's plant-based

Our mission

We want to bring health through food to as many people as possible.

WE’VE GOT YOUR BACK

WE’VE GOT YOUR BACK

We know being healthy can be tricky & that pesky old habits die hard, so we’re here to help people who want change with our delicious plant-based foods. We’re all about cheerleading life’s triers, because any step – big or small – is a positive step in the right direction. Progress is progress – and that’s something we’ve believed in ever since we became the plant-based pioneers back in the 1980s in Europe.

ALWAYS TASTY. NEVER NASTY.

ALWAYS TASTY. NEVER NASTY.

Feel a million bucks when you dive into Alpro plant-based deliciousness. Our range of yoghurt alternatives are locally crafted right here in Australia, and if you ask us, they taste fantastic!

Way back when

We started making plant-based foods waaaay before it became trendy. Yup, that makes us pioneers.
01 / 09
1980

1980

1980 was when our story began. We thought: ‘what if the goodness of soya could be turned into something useful for the planet's population? Soon after, our wholesome soya drink recipe was born, together with our appetite for a tonne of other plant-based goodness.

1988

1988

1988 was when it all started to come together as we opened our factory in Wevelgem in Belgium.

1996

1996

In 1996 we grew our factory empire further, opening one in Sojinal, France and not long after, in 2000, we opened another facility in Kettering, UK.

2007

2007

2007 was a very exciting year for us as we opened our shiny new headquarters in Ghent! Woooohoooo.

2012

2012

In 2012 we celebrated the launch of our almond and hazelnut drinks, plus some serious demand for the rest of our products!

2015

2015

2015 marked the publication of our first sustainability report. It featured our promise to reduce our CO2 emissions and water usage, plus other great stuff like using sustainable natural resources, reducing our sugar and fat content, and working towards local soya cultivation. Boom.

2017

2017

In 2017, Danone purchased WhiteWave meaning we became part of the big Danone family.

2018

2018

In 2018 we were super proud to become B Corp Certified – joining a community of leaders using businesses as a force for good.

2018

2018

More exciting times happened in 2018 as we launched our first plant-based ice cream. Yum!