I am the Digital Brand Manager at Alpro which means I am responsible for managing Alpro’s online presence across our owned platforms I.e Search, Social and our Website as well as implementing all Digital advertising campaigns to support our product portfolio. It’s an absolutely fantastic role and really varied – no two days are the same – I can be buying advertising space one day and then the next exploring how consumers are interacting with our website! I get to work closely with the Media & Experience and Customer Marketing teams in the UK to deliver 360 degree campaigns as well as working with our Divisional Content and Media teams in Belgium and my counterparts in other countries to create the right content for local markets and share best practices.
Digital at Alpro is unique! We manage so much of it ourselves which means that I get to be much more hands on and to develop my Digital knowledge a lot more than I believe you would elsewhere.
Alpro is a great company to work for, it’s entrepreneurial, fast paced and has a fantastic team, we all genuinely believe in our products and our mission of changing the way the world eats for the better! I’m really proud to be part of what Alpro does every day!