For me it is the vibrant, entrepreneurial culture that really makes working at Alpro a joy to be at – with opportunities to shape the future of a high growth business within a friendly, positive and professional environment, and a strong belief that the best is yet to come!

Craig Ashford, Category Manager

I joined Alpro in August 2016 as a Category Manager working on some key strategic accounts in the UK.  It is my job to ensure that these customers make the most of the unique opportunities that the evolution of the Plant Based Category in the UK brings them, which involves regular contact with customers and proactive management of the Category and Alpro range to deliver a “win-win” mentality for Alpro and customer.

 

I work closely with the Commercial team in the UK to deliver Alpro’s financial objectives and have close contact with other Category managers both in the UK and across Europe, utilizing what I believe is some of the best insights in the industry to support our long term thinking on the Category.

 

Having worked across the FMCG industry over the last 20 years, I truly believe that Alpro is the most progressive, innovative and exciting place I have had the pleasure to work in! Our products are intrinsically healthy and through delivering growth in this Category I believe I am “doing my bit” to change the way the world eats for the better.

 

For me it is the vibrant, entrepreneurial culture that really makes working at Alpro a joy to be at – with opportunities to shape the future of a high growth business within a friendly, positive and professional environment, and a strong belief that the best is yet to come!