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Breda, 19 December 2017 – Today the Court of Appeal of ’s Hertogenbosch ruled that Alpro may continue to use references such as “alternative to dairy”, "variation to dairy", "alternative to milk" and "plant-based alternative to yoghurt" or “alternative to yoghurt” when selling its plant-based food products. The Dutch Dairy Industry (NZO) had lodged an appeal following the October 2014 ruling. The court is also of the opinion that the fear of the NZO that the consumer would think that Alpro's products are not plant-based but dairy products is unfounded. Alpro makes it clear on every occasion that its products are plant-based and notes that the court also believes that there is no confusion about the nature of the products. In a similar case in Belgium, it has been confirmed that Alpro is allowed to present its soy-based plant-based products as alternatives to yoghurt and other dairy products.
18 December 2017 – £ billions could be saved from the UK’s annual health bill if more people can be persuaded to follow a plant-based diet, according to new research published today in the Journal of Nutrition. Productivity, which remains stubbornly low, would also benefit.
ANNOUNCEMENT / MEDEDELING / COMMUNICATION / MITTEILUNG Ghent, November 15, 2017 – Bernard Deryckere, current CEO of Alpro who has been leading the company for the last 16 years, is stepping down and handing over management responsibility to Sven Lamote. He will be tasked to prepare the Alpro plant-based business for its next stage of growth as the company’s new General Manager, building on Bernard Deryckere’s legacy.
September 21st 2017 – Today, the first Flemish soy for human consumption has been harvested. The cultivation is the result of 4 years of scientific research into the possibilities of soy cultivation in our climate. The project has been made possible thanks to the successful cooperation between Alpro, AVEVE, the Institute for Research into Agriculture, Fishing and Food (ILVO), the Department for Agriculture and Fishing and a couple of pioneering Flemish farmers.
Ghent, 19 September 2017 – Today the Flemish Institute for a Healthy Life (Vlaams Instituut Gezond Leven, formerly known as VIGeZ) launches a revised version of the well-known diet triangle. The new dietary model focuses primarily on a plant-based diet, sustainable diet choices, and diet variation. Alpro welcomes this evolution as it perfectly fits in with Alpro's vision and plant-based product offering.
Alpro is launching a special WWF edition of the 1 liter pack of Alpro Soya Original and Unsweetened drink in support of WWF’s forest work. For every liter sold, Alpro will donate 0,10 EUR to WWF, to help fight deforestation in some of the world’s most vulnerable habitats. Based on last year’s success in Belgium and Luxembourg, the fundraising campaign to support WWF’s forest work has this year also been expanded to the UK, Sweden and Finland.
Alpro, AVEVE, the Research Institute for Agriculture, Fisheries and Food (ILVO) and the Department of Agriculture and Fisheries have combined forces to cultivate Flemish soya for the food sector. Five farmers are among those pioneering the professional cultivation of soya in Flanders. Their combined soya harvest for this year is estimated to be 100 tonnes.
At Alpro we are clear on how to label and talk about plant-based food and drink, and are diligent in following all current regulations. We use the denomination soy drink and communicate about plant-based alternatives to yogurt avoiding any kind of confusion between ‘milk’ or ‘yoghurt’ and their plant-based alternatives. Transparent communication is in the interest of consumers and Alpro. Alpro stands for plant-based food, wishes to communicate clearly about this and with its messages wishes to distinguish itself from dairy products. For Alpro, this judgment is not really something new. There is also no impact on the manner in which Alpro is designating its products.
Alpro becomes key contributor to grow the plant-based category around the world Danone and Alpro join forces to further fuel plant-based business growth. Alpro will be a key contributor within the newly created Plant-Based Business Unit with the aim to expand and grow the plant-based category around the world. Together, Danone and WhiteWave/Alpro will drive the Alimentation Revolution.
Remarkable scientific findings presented at the Alpro Foundation’s 20th anniversary symposium. The Alpro Foundation is celebrating its 20th anniversary today. The aim of this independent institute, founded in 1996, is to support scientific research on plant-based nutrition and to promote knowledge and awareness of issues around food and health. So as not to let this special anniversary pass unnoticed, today the Foundation is hosting a celebratory symposium in Brussels, where leading health experts will come together to discuss the latest scientific knowledge about plant-based nutrition.