Alpro becomes key contributor to grow the plant-based category around the world
Danone and Alpro join forces to further fuel plant-based business growth. Alpro will be a key contributor within the newly created Plant-Based Business Unit with the aim to expand and grow the plant-based category around the world. Together, Danone and WhiteWave/Alpro will drive the Alimentation Revolution.
Joining Danone provides Alpro with a unique opportunity to accelerate its growth mission as part of a large global company with greater scale in distribution and geographical footprint. Danone will contribute to the acceleration of plant-based growth making a trend mainstream. Alpro continues to be committed to what it is good at: plant-based food and drinks.
Alpro will become part of the newly created Plant-Based Business Unit and will be a key contributor within this dedicated Plant-Based Business Unit with the aim to expand and grow the plant-based category around the world. The Plant-Based Business Unit will be led by Bernard Deryckere, current CEO of Alpro.
Danone and WhiteWave/Alpro have a shared vision of changing the world for the better; a world ready for an Alimentation Revolution to change society and move towards a healthier world by inspiring healthier and more sustainable eating habits.
Danone and Alpro categories and brands will boost this Revolution by remaining closely focused on consumers and community needs, by offering a wider choice and providing relevant solutions to the world’s health and sustainability challenges.
Alpro is the European pioneer and market leader in drinks and food products (margarines, desserts, plant-based alternatives on yoghurt and cream) based on soya, and has extended its range with drinks made of almonds, hazelnuts, rice, oats and coconut. Alpro products are known under the brands Alpro® and Provamel®.
Alpro, with head office in Belgium, Ghent, currently has more than 1100 employees in Europe and has three production facilities in Belgium, France and the United Kingdom. Alpro markets its products in the whole of Europe, realised a turnover of 522 million EUR (US GAAP) (555 million EUR - IFRS) in 2016 and continues its strong growth.
For more information go to: http://www.danone.com/en/for-all/our-mission-in-action/danone-whitewave/
Alpro – Ann De Jaeger, VP Corporate Communication – +32 475 20 13 44 – +32 9 260 21 09 – email@example.com