2nd January saw Public Health England (PHE) launch its latest Change4Life campaign – the focus not surprisingly, is sugars and the young.
The press release highlights that children from the age of 2 years are consuming on average 8 additional sugar cubes to recommendations…that’s a whopping 46,592 calories per year.
This may help part explain the all-time high levels of severe obesity in 10-11 year olds reported in October last year by the National Child Measurement Programme (NCMP).
The NCMP found over a third of 10-11 year olds to be overweight or obese. Children in deprived areas were four times more likely to be overweight and obese compared to the more affluent areas.
Between 2017 and 2018, whilst the prevalence of overweight and obesity in 4-5 year olds remained stable, the rates in 10-11 year olds continue to increase with over a third (34.3%) now classified as overweight or obese with severe obesity accounting for 4.2%.
The new Change4Life campaign provides families with an array of lower sugar swaps focusing on foods and drinks with the highest contribution to sugar intakes in children.
PHE news page: https://www.gov.uk/government/news/10-year-olds-in-the-uk-have-consumed-18-years-worth-of-sugar