The facts about our packs.
We’re the pioneers of plant-based. The gurus of good for you. Alpro was born plant-based, way back in 1980, and we’ve been banging that big, plant-based drum ever since. Our mission back then was the same as it is now: to bring health through food to as many people as possible. In other words: food that is healthier for you and healthier for the planet.
Good from the inside out.
And we feel just as passionately about our packaging. We’re not where we’d like to be. Yet. But we’re sure as anything giving it our all to get there.
You know that old saying it’s what’s inside that counts? We totally believe it. Inside our packs you’ll find only the best plant-based ingredients. But we’re taking a look at what’s happening on the outside, too. Our packaging works. Great. But that’s not enough, is it? We want to know where it comes from and where it’s going to go when the job is done.
We want to stand up and lead by example.
We’re natural pioneers, after all. So here’s our three step plan for our packaging, clear and transparent.
Use less packaging
Make absolutely everything 100% recyclable by 2025.
Reducing our eco impact
Use only materials that match our commitment to reducing our eco impact
In 2020 it’s hello to plant-based plastics in our drinks cartons, then goodbye to plastic straws by 2021. Give us another 5 years, and our plant-based drinks will come in 100% plant-based drink cartons, cutting CO2 emissions by 40%.
And more good news for 2020. We’re launching premium plant-based drinks in bottles made from 50% recycled PET, and even better our new plant-based alternatives to yoghurt drinks will come in 100% recycled PET bottles. Because they are 100% recyclable this is a big step towards circular packaging.
That’s just the start. We’re committed to this and we hope that it will inspire more brands to do the same.
What we’ll do, and when
By the end of 2020
By the end of 2021
By the end of 2025
Serve our premium drinks in rPET bottles made from 50% recycled plastic and our plant-based alternatives to yoghurt drinks in 100% rPET bottles.
Increase the proportion of plant-based materials in our 1L drinks cartons to the maximum possible: 89% for the ambient drinks cartons and 96% for chilled drinks cartons.
Replace plastic straws with a more sustainable alternative.
Use only100% recycled paper and cardboard when we can, and when we can’t, use FSC certified virgin materials.