THE FACTS ABOUT OUR PACKS...

...And what we’re doing to make them better

...And what we’re doing to make them better

We’re the pioneers of plant-based. Alpro was born plant-based, way back in 1980, and we’ve been banging that big, plant-based drum ever since. Our mission back then was the same as it is now: to help people make positive choices when it comes to food.

We’re the pioneers of plant-based. Alpro was born plant-based, way back in 1980, and we’ve been banging that big, plant-based drum ever since. Our mission back then was the same as it is now: to help people make positive choices when it comes to food.

IN OTHER WORDS:

IN OTHER WORDS:

We are passionate about our packaging. We're not where we'd like to be, yet. But we're working on it.

We are passionate about our packaging. We're not where we'd like to be, yet. But we're working on it.

GOOD FROM THE INSIDE OUT

GOOD FROM THE INSIDE OUT

You know that old saying it’s what’s inside that counts? We totally believe it. Inside our packs you’ll find only the best plant-based ingredients. But we’re taking a look at what’s happening on the outside, too. Our packaging works. Great. But that’s not enough, is it? We want to know where it comes from and where it’s going to go when the job is done.

You know that old saying it’s what’s inside that counts? We totally believe it. Inside our packs you’ll find only the best plant-based ingredients. But we’re taking a look at what’s happening on the outside, too. Our packaging works. Great. But that’s not enough, is it? We want to know where it comes from and where it’s going to go when the job is done.

Say ‘hello’ to all our lovely packs

Still got questions?

  • Good question. We had to look it up, too. rPET is simply PET plastic (polyethylene terephthalate to give it its full name) that’s already been recycled at least once. Just one of the reasons we’ve chosen it for our snazzy new drinks bottles. Next, it’s easy to turn into any shape you like. And here’s the third reason why we like it – it’s just as easy to turn it straight into new bottles or any other food packaging when it’s done its job, and there aren’t many plastics you can do that with.

  • We know it must seem a little strange when everyone’s talking about cutting down on plastic. But here’s the thing. The plastic we’ve chosen is already recycled rPET. And once it’s done its our job keeping our drinks fresh, it can be recycled again and again. And the deal maker for us? PET’s the only plastic that can be turned straight back into food packaging. Just think! That one little nugget of plastic that made your bottle could simply keep on going as a bottle. Never on land fill, never in the ocean. It keeps our designers happy, too, because it can be turned into any shape our they come up with. So not just useful, a pretty face as well!

  • The short answer is, yes, 100% recyclable depending on where you live. The long answer? The main body of the bottle is 100% recyclable. The HDPE cap is recyclable, too – all you have to do is rescrew it back onto the bottle before you pop it in the recycling bin. Which just leaves that smart outer sleeve. Because it’s coloured, you’ll need to peel it off before you recycle the bottle. It’s recyclable in some countries, but unlike transparent uncoloured PET might be used to make a fleece rather than a new food pack.

  • Trust us, whenever we create something new or redesign the pack for one of your favourites, we look very hard at what we use materials wise. Cartons have their good points and they’re perfect for some products, but for our premium and plant-based alternative to yogurt drinks, plastic bottles won out. Lightweight, resealable and 100% recyclable. And at 50% of the PET in the bottle will be already recycled before we get our hands on it and we’re working on making that 100% for every single bottle.

  • Number one, naturally we’d only pick something safe, tried and tested for food. Number two, it has to be 100% recyclable just about anywhere or we couldn’t hold our heads up. PET’s both of those, perfect for keeping our drinks fresh and the only plastic that can be turned straight back into brand new food packaging. We love the thought of our plastic going straight from bottle to bottle! And we like rPET is even more because it’s already been recycled at least once before we get our hands on it. Lighter on materials, lighter on the planet.