The facts about our packs*
We’re the pioneers of plant-based. The gurus of good for you. Alpro was born plant-based, way back in 1980, and we’ve been banging that big, plant-based drum ever since. Our mission back then was the same as it is now: to bring health through food to as many people as possible.
*And what we’re doing to make them better.
In other words:
Food that is healthier for you and healthier for the planet. And we feel just as passionately about our packaging. We’re not where we’d like to be. Yet. But we’re sure as anything giving it our all to get there.
Good from the inside out
You know that old saying it’s what’s inside that counts? We totally believe it. Inside our packs you’ll find only the best plant-based ingredients. But we’re taking a look at what’s happening on the outside, too. Our packaging works. Great. But that’s not enough, is it? We want to know where it comes from and where it’s going to go when the job is done.
We’re not there yet
But we know where we want to be. So here’s our three step plan for our packaging, clear and transparent.
Reduce the total amount of packaging we use.
Make absolutely everything recyclable by 2030.
Plant based packaging
Use materials with the lowest possible eco impact we can find. Like plastic from sugar cane, renewable, sustainable, so much more us!
In 2020 we introduced plant-based plastics in our carton drinks, in 2021 we said goodbye to plastic straws. Now we are working towards 100% plant-based drink cartons by 2030.
Our premium plant-based drinks will come in bottles made from 50% recycled PET. Even better our new plant-based alternatives to yoghurt drinks will come in 100% recycled PET bottles. And because they’re all 100% recyclable that’s a big step forward towards circular packaging.
That’s just the start. We’re committed to this and we hope it will inspire more brands to do the same.
What we’ll do, and when
Here it is. Plain and straightforward.
By the end of 2020
By the end of 2021
By the end of 2030
Serve our premium drinks in rPET bottles made from 50% recycled plastic and our plant-based alternatives to yoghurt drinks in 100% rPET bottles.
Increase the proportion of plant-based materials in our 1L drinks cartons to the maximum possible: 89% for the ambient drinks cartons and 96% for chilled drinks cartons.
Replace plastic straws with a more sustainable alternative.
Use only100% recycled paper and cardboard when we can, and when we can’t, use FSC certified virgin materials.