What is Alpro's mission?

Our mission is to change the way the world eats for the better. We care for people and we care for the planet. Fortunately, these two are easy to combine! By offering plant based products, we want to contribute to encouraging people to take on a new style of eating, which they know is not only good for them but also good for their planet. We believe that a plant based diet, of which at least 2/3 of food intake is plant based, enhances people’s wellbeing. At the same time, we care for the planet. Producing plant-based foods is proven to take up less land, less water and energy. In short, a plant-based diet is both beneficial for people and planet and Alpro is proud to be able to offer products suitable in such a diet. Read more about our mission and our sustainable initiatives and our corporate pages.