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What’s the outlook for Alpro?

The future is looking very bright indeed. Right now, more than one in four households buys our products, and 14% of coffee drinkers choose a plant-based product to complete their drink. When we began more than 35 years ago those figures would have been unthinkable.

Danone are committed to the Alimentation Revolution and bringing about real change in the way people eat and drink all over the world – a revolution in which plant power is going to play a major role. We’re extremely proud of how far plant power has come, and even more excited about the future ahead of us.

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