40 years of plant-based!
40 years of leading the food revolution, making plant-based a positive choice for the planet and its people.
Here’s to the plant-based future with even more irresistibly tasty foods!

40 years of plant-based!
40 years of leading the food revolution, making plant-based a positive choice for the planet and its people.
Here’s to the plant-based future with even more irresistibly tasty foods!
Our mission
We want to bring health through food to as many people as possible.
WE’VE GOT YOUR BACK
WHAT WE BELIEVE IN
WE’VE GOT YOUR BACK
We know being healthy can be tricky & that pesky old habits die hard, so we’re here to help people who want change with our delicious plant-based foods. We’re all about cheerleading life’s triers, because any step – big or small – is a positive step in the right direction. Progress is progress – and that’s something we’ve believed in ever since we became the plant-based pioneers back in the 1980s.
WE’VE GOT YOUR BACK
We know being healthy can be tricky & that pesky old habits die hard, so we’re here to help people who want change with our delicious plant-based foods. We’re all about cheerleading life’s triers, because any step – big or small – is a positive step in the right direction. Progress is progress – and that’s something we’ve believed in ever since we became the plant-based pioneers back in the 1980s.
ALWAYS TASTY. NEVER NASTY.
You can feel a million dollars when you choose our delicious plant-based foods because they’re good for the planet and good for you*.
*Source of calcium. Calcium is needed for the maintenance of normal bones. A varied and balanced diet and a healthy lifestyle are recommended for good health.